Anja Jadryschnikova

Portrait of Anja Jadryschnikova founder & director of The Way

Anja Jadryschnikova is a committed and visionary professional with more than 20 years of experience in the arts and entertainment industry. She has directed an award-winning film project, choreographed & creative-directed various music videos and live performances, and movement-directed theatre and opera productions. Part of her impressive portfolio also is the creative direction and curation of several events and festivals and the casting direction for international music and video productions. With a focus on efficiency, creativity and versatility, Anja has built a strong reputation as a leader in her field, with an impressive international clientele and portfolio.

In 2011, she founded Urban Booking Agency, which has since become Europe's largest urban talent pool. Anja's passion for improvisation and the healing potential of authentic art led her to establish THE WAY collective in 2016. Starting as a performance platform for multidisciplinary artists to exchange and evolve the art of improvisation, it grew into a production company and association supporting the next generation of artists.

Anja's unique ability to create innovative concepts, attention to detail, and ability to lead teams have made her a sought-after professional.

SELECTED PROJECTS

  • Casting & creative director for the award-winning short film ODYSSEY WITHIN

  • Worldwide casting/ audition director & creative consultant for XIX ENTERTAINMENT worldwide audition for the international band NOW UNITED

  • Casting & movement director for the opera ILL CAMBISE by A. Scarlatti at THEATER KIEL

  • Casting director and choreographer for EUROVISION SONG CONTEST